ONLINE MARKETING DIY: Custom Facebook Landing Page
If you’re getting ready to create a Facebook page for your business, or if you’re looking for a way to improve an existing page, you’ve come to the right place. Within the confines of online marketing, it is often hard to stand out when platforms, such as Facebook, offer little in the way of customization and flexibility. However, there are tools available to help you create a custom, professional Facebook landing page that best represents your business.
If you aren’t regularly managing your business’ social media, or you don’t have a social media agency, such as Jabbrag, handling your channels, it’s probably not in your best interest to have your “wall” set as your Facebook landing page. So, instead of having visitors greeted with a few month-ago posts on your wall, let’s dive into how you can create a more appropriate landing page using a app called Involver.
Though there are various methods to creating a customized page, one of the easier choices is to use a third party app, such as Involver. When you’re ready, go ahead and install the Static HTML app off of the Involver site and give it permission to access your Facebook page. Once you have the app up and running you will have three upload choices in your Static HTML settings: Custom HTML, Custom Image, or Custom SML. Social Markup Language, or SML, requires a license, as well as some technical knowledge so we’ll focus on the former two choices for now. Custom HTML allows you to paste in coding, should you already have it available from your website or another source. Custom image allows you to browse your files to upload an image. When designing your content for this page, be sure to include a call to action, such as asking them to “like” the page. Don’t forget common marketing strategies just because it’s online marketing and not traditional. To rename your new page once you’ve uploaded your page content, go to “apps”, and then “edit settings” under your Static app. Keep in mind, this is the page title name that will be displayed to visitors.
The real magic of this customization tool is that it allows you to choose which tab will be the first displayed to visitors. To change your newly designed, custom page to your landing page go to: “edit page”, “manage applications”, and then choose your new page name from the “default landing page” drop-down menu. Now when visitors stop by your page they will be greeted with your new landing page. The online marketing possibilities from this point are endless, so get creative and have fun!
Here are some great Facebook landing page examples to get the creative juices flowing:
This is a fantastic example of how to create a landing page that invites the visitor to explore the different elements of the page, while simultaneously showcasing the brand. Also, notice that Cadillac has several calls to action within the page. These cues are incorporated to invite the visitor to stick around and explore the page, which will potentially retain them as a “fan” of the brand.
HTC went for a more playful, interactive approach. In addition to the “like” call to action, HTC also asked the viewers for their opinion, prompting conversation and, consequently, the potential short or long term retention of the visitor.
Louis Vuitton’s page is very simple at first glance. However, the “spot light” on the initials of the brand, as well as an invite into their show is very smart. With luxury brands there is an inherent sense of exclusivity and, therefore, power and status. Louis Vuitton has created their page to appear exclusive, making you both associate the brand with the previously stated adjectives, as well as tempting you to enter their “world”.